From 1969 to 1975, Seven Up re-branded itself as Uncola. Actually, it was the Walter Thompson Advertising Agency that was hired by Seven Up to shake things up and that is exactly what they did. Their campaign which lasted 6 years was about rebranding Seven Up. The commercials were intended to turn Seven Up into the very cool "Uncola." The "Uncola" campaign played into the unconventional anti-establishment feeling of young people at that time. The commercials were some of the coolest!
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